Red carpet days in Cannes
It lasted six days and attracted thousands of visitors: the 2022 edition of the Cannes Yachting Festival was a real success for Vanquish as our sales team welcomed countless people to our stand and gave many personal tours of the VQ58 T-Top and VQ40 we had on display. It was wonderful to see people’s faces light up as they walked along the quay and saw our boats ‘in the flesh’. To then get chatting with these visitors and show them what a Vanquish driver’s boat looks and feels like was great fun.
A red-carpet event like Cannes also attracts clients who are coming to sign on the dotted line for a new order or discuss their final ideas before doing so. In this respect too, Cannes was a considerable success, the fruits of which will be seen on the waters of Europe, the States and beyond in the years ahead. The sheer diversity of orders and enquiries illustrates how our ability to offer everything from complete custom creations in aluminium to personalised powerboats in composite is a winning formula.